what is S.E.O (search engine optimisation)?

S.E.O is the process of gaining traffic from search engines such as Google, Bing and Yahoo. Search engines analyse and rank sites based on what they consider most relevant to users. S.E.O aims to make your site “optimised” to be on the number 1 spot for Google.

what is UX (user experience)?

if S.E.O is all about having clients find you, then user experience is about keeping them and making sure they come back again.